In Nepal, it is mandatory to advertise every foreign job opportunity in newspapers with required approval numbers, job details and details of recruitment agencies to ensure transparency and inform Nepalese citizens about available job opportunities. This is also protected by the "rights of information" included in the Nepal Constitution. However, with the limited newspaper readership these days, particularly among foreign job aspirants with limited literacy and financial capacity, this requirement has become less effective in terms of sourcing candidates and unauthorized actors such as middlemen, and brokers taking negative advantage of it.
There is a media company called “Sajha Sabal Media” in Nepal that operates with social media platforms like the mobile application “Baideshik Rojgar” YouTube channel, Facebook page and TikTok. They post all the official newspaper advertisements on their mobile application and Facebook page as well as post many awareness videos on YouTube to create awareness about ethical and zero fee recruitment practices which promote direct sourcing of candidates to avoid the risks from middlemen and illegal brokers. There is an opportunity for recruitment agencies to be part of it and we have seen a big portion of the candidates using this direct platform as their information source.
More than 600,000 Nepalese have downloaded the 'Baideshik Rojgar' app on their Android and iOS phones. Through which Nepali youths get regular information about foreign employment. 600 to 1200 new users join this app daily. This number is about 40% compared to the number of people who go for foreign employment. At present, an average of 2,000 Nepalis are going to foreign employment from Nepal every day. This app has given special priority to the demands of manpower companies and employers who are committed to ethical recruitment process. Due to the geographical situation, the reach of newspapers where advertisements are printed is limited to the capital. But since this app is everywhere with internet access, the area of information given by this app seems to be wide.
https://www.youtube.com/watch?v=hZCA6JkMmrQ
